The Diversity Of The Natural Ecosystem - 1014 Words

1.0 INTRODUCTION Nigeria is placed between latitudes 4 0 16IN and 130 52IN and between Longitudes 20 49IE and 14037IE. The land covers a add soil area of 923, 768 km2 with a population of 140,431,790 in 2006 (NPC, 2009). Due to its gigantic geographical extent, the country covers diverse climatic and ecological zones. The diversity of the natural ecosystem ranges from semi-arid port in the northern, to rain forest and vast freshwater swamp forest with another different coastal vegetation in the southwesterly. The land s heavy capableness of biodiversity let around 20,000 species of insects, near 1000 species of birds, 247 species of mammals, 123 species of reptiles and most 1000 species of fish. The land is also fortunate with near 7,895 species of plants (Federal Government of Nigeria, 2001). Nigeria s economy is characterized by vast rural-based conventional sector with almost 70% of the assemblage lives on agriculture guiding to legal felling, infringements by farmers and cattle herders, firewood collectors and illicit procurement of shielded wildlife. Fast growth and high measure of poorness (Omonoma, 2009), has led to burden on water, land and other natural resources. while many of the local communities live on the wild species biodiversity (Northerner Governing of Nigeria). Mismanagement and over exploitation of these natural resources has led to degradation of natural forest, loss of ground fertility, water, environmental abjection, extinction of biodiversity,Show MoreRelatedThe Impact of Humans on the Biological Diversity of Natural Ecosystems1525 Words   |  7 PagesThe Impact of Humans on the Biological Diversity of Natural Ecosystems Introduction Since humans have come into existence they have always been a cause of change of whatever natural areas they inhabit along with the living organisms of those natural areas. The different types of organisms such as plants, animals, and microorganisms that inhabit these areas are known as biological diversity or biodiversity. (USEPA 2010 ) Biological diversity can be affected by many different things, climate changeRead MoreEvaluate the Importance of Ecosystem Management and Protection1135 Words   |  5 PagesEvaluate the importance of ecosystem management and protection An ecosystem is defined as a group of organisms and their biophysical environment interact and exchange matter and energy, collectively, they form an ecological system. By identifying the characteristic patters of interaction it is possible to distinguish different types of ecosystem. Many forms and features have been accountable for the destruction of different ecosystems. This has been achieved within the atmosphere-varies in temperatureRead MoreBiodiversity. Biodiversity Is The Variability Among Living1684 Words   |  7 Pagesmarine and other aquatic ecosystems. This includes diversity within species, between species, and ecosystems. 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Racial Profiling And The Right For Police Officers

We all come from a particular ethnic background. It is what makes us unique; it helps identify ourselves amongst the billions of people in the world. However, does the previous history of your race or ethnicity grant the right for police officers to profile you? That question is countlessly being debated amongst American citizens and even top government officials. Racial profiling is a subject that has stirred up so much controversy in the past that it still hasn t been fully resolved to this day. To put into historical context, periods of American history as the Jim Crow era, segregated colored people by regarding them as second-class citizens and restricted them from access to specific public facilities. The justification of racial†¦show more content†¦He says, Numerous studies, data collection, and individual anecdotes confirm that law enforcement agents continue to rely on race, color or national or ethnic origin as a basis for subjecting people to criminal investigation s,(Parker). He argues that correlating suspicious criminal activity mainly off an ethnicity is retroactive in a proactive society. What Parker means is that as a country, we should be trying to move forward, yet we are still stuck debating on a concept that should be fairly straightforward morally. On the other hand, Heather Mac Donald, an esteemed American political commentator from the Manhattan Institute argues that the ground of racial profiling is proactive policing. Mac Donald believes that there is no credible evidence that profiling is a disastrous problem within the police department. She backs up her claim by emphasizing that most complaints of racial profiling come from the ethnicities where crime is the most abundant. Given the racial disparities in crime commission, the police cannot provide protection to neighborhoods that most need it without generating racially disproportionate enforcement, (Mac Donald), says Mac Donald. Parker and Mac Donald take a very different approach to racial profiling, but their major concerns may be closer than it initially appears. They can find common ground in their quest to see crime rates and citizen discomfort decrease. Both sides can find a middle

Funny Ads Free Essays

â€Å"Humour certainly succeeds in getting people’s attention and is the most effective advertising strategy of our time. † Advertisement is one of the important things for a company’s marketing. It can say that in today’s modern life advertisement plays a key role in order for any company or product to succeed the advertisement must deliver a powerful message which attracts the consumer’s attention (Creativenerds 2010). We will write a custom essay sample on Funny Ads or any similar topic only for you Order Now That is because â€Å"advertising can achieve communications object such as informing people about brands, it can create awareness and it can move people closer to choosing one brand rather than another. (Blithe 2009) Humour has become a mainstay of advertising campaigns and has proven to be one of the most effective methods ever devised for selling products and creating a positive brand image (Clayton n. d. ). That is because Funny advertisements are a way to make sure they provide something different to the eyes of customers to stand out in the crowd of products of services (SloDive n. d. ). Advertising is defined as a paid insertion of a message in a medium, and it is probably the most prominent of all marketing activities. Non-marketers often think that advertising is all that marketers do, which is of course not case the definition specifically excludes anything that is not paid for, or anything that does not pass through a medium, or anything that does not convey a message (Blithe 2009). However, it is true that using humour in advertisement can get people’s attention but it is not the most effective advertising strategy of our time. This essay will firstly show the disadvantages of using humour in advertising with some examples, and secondly, it also mentions some benefits of funny advertisement together with an example. The last thing is the recommendation about an advertising strategy. It is clear that the most obvious advantage of funny advertisement is that it does get more attention from consumers and is better like. That is because humour is not only one of the best ways to captivate your audience’s attention but it also makes a product or service easier to recall or remember. People will probably love to  remember things  that make them smile or laugh and making people recognize a product is the most important thing for company’s marketing. The quote from presidiacreative is the good example. Humor is the best medicine, and this holds true in advertising as well, humor is one of the best ways to captivate your audience’s attention. Whether the humor is blatantly obvious, or a subtle joke, funny advertisements are always appreciated by the public, which is why so much effort goes into Superbowl ads. † (presidiacreative 2011) Furthermore, funny advertisement can ge t more attention because most people like funny things and it put them in a good mood. People love to be entertained that is why laughter has an enormous power when it comes to  advertisements. If asking some people about any advertisement that they seem to remember up to this day, more than 80 percents of them will think about  advertisements  that made them smile or laugh. They will relax and pay more attention when they know that advertisement has a sense of humor. Also, it create a more comfortable atmosphere and positive image for the company as Mr. Daboll, CEO of Ace Metrix, said â€Å"If you’re equal on relevance and information, almost always funny will win over unfunny ads because it drives the other scores like likability and attention. (Neff 2012) Another advantage of using humour in advertising is that it can persuade people to buy products. Many people decide to buy the product because they like the advertisement. That is why the advertisement has a lot influence on circulation. According to Bhatti’s survey (2012), more than 50% of the current Vodafone customer is the result of effective funny advertisement created. Moreover, for advertisemen t, creativity is most important, and funniness is an extra added bonus for success. The Huggies advertisement is the very good example. It was successful funny advertisement because it conveys the message that a kid with a serious bladder problem can be contained. † (Hollis 2011). From two reason mentioned above it can understand that the advantages of using humour in advertisement are that people tend to enjoy it more, remember it, talk about it and then ultimately purchase a product. If a brand manager or a marketer always remembers that as long as people smile, they will surely buy. On the other hand, trying to use some serious approach in advertisement can make people find it boring and they will skip your advertisement (Sterling 2012). Although funny advertising has some advantages, it also has a lot disadvantages. The first one is that it can make consumers laugh but do not make them buy and the worst thing that could happen, and does happen, is for people to notice the advertisement and remember the joke, but not the business (Theselfemployed n. d. ). It is true that funny advertisements are useful for entertaining viewers, but are not the most effective way for advertisers to convince those viewers to buy the product. There was a report about this point from Ace Metrix. It presented that â€Å"Funniness had little correlation with effectiveness in a scoring system that incorporates watchability, likability and persuasion among other factors. In fact, funny ads were slightly less likely to increase desire or purchase intent than unfunny ones. † (Neff 2012) These means that perfect ad is one that is appealing and memorable and effective all in the same breath (Pride et al. 2007). As Mr. Peter Daboll, CEO of Ace Metrix, said â€Å"Just being funny doesn’t make an ad better, but being funny, relevant and informative are the things that really make an ad work† (Neff 2012). Secondly, some viewers cannot understand what those ads want to advertise. That is because there are a lot of jokes, slangs and spoken language in funny ads, so some people can understand but some people cannot. Nigel Hollis (2011), chief global analyst at Millward Brown, a global market research company, said that â€Å"Humor is culturally specific. Subtle references and puns tend to travel badly. † This is the example of one of the viewers’ opinion on the incomprehensible funny advertisement. I’m confused by the latest TV commercial for Adidas running shoes. The one that has the guy running through the city, and everything gets disrupted when he runs by it. Waterbeds explode, tractor trailer tires blow out, balloon floats deflate, a kid gets knocked off a pogo stick. At first I thought it was because the guy’s feet smelled so bad he was causing all of this to happen, but the commercial is for a running shoe, so they wouldn’t do that. † (Sass one 2005) This will make the company lose the group of people who cannot understand he advertisement. A lot of people simply do not have a sense of humours, so if they think that the advertisement is not fun or they do not understand it, the company will lose these people immediately, and the potential size of the market will shrinks (Professional Advertising n. d. ). Thirdly, not all ads can be funny. It is believed that advertisement is a representative of company so if companies use funny things in ads that should not be funny, it will provide bad effect to companies’ images. In addition, advertising humor can backfire. If companies make a joke at the expense of any one group, they will surely alienate them. For example, many years ago, in Thailand, there was disrespectful act toward Buddha in one restaurant’s poster to make people fun. As a result, a lot of Thai people blamed on that restaurant and were banned it. This is because Buddhists who see a Buddha image placed in an improper place will feel very unhappy and may become subject to conflict arising from such situations. (Knowingbuddha n. d. ). Finally, some people cannot get any information from funny advertisement while some get bored with the same jokes. As the Professional Advertising said â€Å"The first time we see it we may laugh out loud. But after a while, although we still may smile at the joke, it’s not so funny anymore. Funny ads need to be replaced periodically. † (Professional Advertising n. d. ) Generally, when someone got the jokes, those jokes are not funny anymore. In the same ways as a funny advertisement, the first time people see the advertisement they will feel fun and interested, but they will find it not funny anymore when they see it again and again. Additionally, some advertisements have a lot of funny things but less information. In fact, giving information about a product is the most important of advertising and using humor is a supplement. Although funny advertisements drive the great advertising attributes such as attention and likeability, low information and relevance on many funny ads results in creating lower desire for the advertised products than non-funny advertisements (Tuttle 2012). This is the same concept as Michael Curran, Resource Manager at Capgemini, that â€Å"If an ad is merely funny and does nothing to bolster the featured product’s attributes, however, it’s probably a failure, no matter how funny the ad is. † (Tuttle 2012) In conclusion, Funny advertisement can get attention from viewers but it not always makes them buy a product. Besides, some people cannot understand what the ad wants to advertise and they sometimes cannot get anything about the product but fun. Also, not all ads can be funny. As a result, using humour in advertisement is one advertising strategy but it cannot be used with all advertisements and it is not the best way. It is recommended that companies should take care in considering what’s best for their brand. Don’t just jump on the funny band wagon because everyone is doing it. Every product must have its own proper way to advertise, so if a company can find that proper way, it will succeed in advertising. Some products are suited for funny advertisement but some are not, so companies should think carefully before advertising their product. Word count: 1670 How to cite Funny Ads, Essay examples

alturism Essay Example For Students

alturism Essay Altruism is used in discussions of ethics as an alternative to ethical egoism: the belief that people ought to be selfish. Altruism leads us to find a middle ground between being purely self interested and devoting our entire lives to the group. We learn that its not preferable to be too self interested, but can be harmful to devote all your energy to other people. A little too much self interest can be as harmful as too much virtuousness towards others. As an ethical egotist, what you might learn from altruism is; there are certain situations where it could pay not to be self interested. A good example would be several people stuck on a deserted island. If everyone left destined for their separate survival, surly only a few would live very long. If the people banded together, shared the work and supplies, surely most or all would survive longer.This shows that there are situations you can handle better when you chose to be in a group, then on your own. In conclusion I think any person should carefully consider before deciding to act in their own interest or act for a group that they are part in. People should try and think of what might be more beneficial for them in the long term as well as immediately. If the worst is true; and humans are purely selfish beings, what people should do is substitute a little altruistic philosophy in their thinking. This would help incorporate every self interested person into a group that functions better than any people could individually. It would probably help expand the available choices for people who feel they cannot make a decision. I think it can also lead the world in a more tolerant direction.